APPLE MUSIC_
100 BEST

Credits

Role: Creative (under Optimist inc)

Creative Director : Meleina Mayhew , Hadar Gorelik

Account Director : Harriette Arellano-Setterington

Strategy : Dane Zaun

Producers: Kellie Bryant, Adonis Philp

100 Best Albums is Apple Music’s initiative to celebrate its inaugural list of the greatest records ever made. The list is shaped by the Apple Music editorial team and input from a hand-selected group of artists, songwriters, producers, and experts across the music industry. It is purely an editorial statement, inspired by Apple’s deep relationship with music and the people who create it, and is fully independent of any streaming numbers on Apple Music. As part of the creative team, I developed numerous activation ideas surrounding the list, spanning two weeks and aimed at building buzz with teasers that culminate in a countdown to the top five albums.