The Ask
Build association of MLS and Leagues Cup with Apple
Authentically connect with Hispanic audience
Create an Apple owned moment in sports culture

Fandom Fusión
PARTIDO FEST is Leagues Cup 2024 watching party. When leagues collide, cultures unite, frenzy multiplies, and fans are the real winners. We’ll bring both sides together — channeling the convergence of the MLS and Liga MX to celebrate the game, the unique fans that fuel it, and the passion we all share.