LULULEMON
x BIG FOE
INDIAN WELLS TENNIS 2025 ACTIVATION
Credits
Role: Spatial Designer (under Optimist inc)
Creative Director : Meleina Mayhew
Producers: Kellie Bryant, Adonis Philp
Role: Spatial Designer (under Optimist inc)
Creative Director : Meleina Mayhew
Producers: Kellie Bryant, Adonis Philp
Multi-day activation designed to
Drive awareness and excitement around the partnership between Lululemon and Frances Tiafoe, building momentum leading up to and during the Indian Wells Open. The activation aims to boost sales of the Tennis collection and Tiafoe’s signature looks across stores, online, and at the Tournament shop — targeting tennis fans attending and tuning in.
Big Foe, Go Big
A larger-than-life installation inspired by Tiafoe’s iconic headband and necklace drops in Palm Desert, transforming into a playful sculpture playground. Fans can engage with the installation, grab exclusive fan gear from a vending machine, and gear up for the tournament nearby — amplifying the energy around the competition.
My responsibility include designing each element and site layout , preparation production and permission documents.
Read more on
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Drive awareness and excitement around the partnership between Lululemon and Frances Tiafoe, building momentum leading up to and during the Indian Wells Open. The activation aims to boost sales of the Tennis collection and Tiafoe’s signature looks across stores, online, and at the Tournament shop — targeting tennis fans attending and tuning in.
Big Foe, Go Big
A larger-than-life installation inspired by Tiafoe’s iconic headband and necklace drops in Palm Desert, transforming into a playful sculpture playground. Fans can engage with the installation, grab exclusive fan gear from a vending machine, and gear up for the tournament nearby — amplifying the energy around the competition.
My responsibility include designing each element and site layout , preparation production and permission documents.
Read more on
