︎
SARALEE_ SITTIGARON

Hi! I’m a creative who designs experiences across various mediums and scales.







 
You may call me:

Creative • Spatial Designer • Experience Designer • Environment Designer  • 3D Designer • Experiential Designer • Architectural designer • Computation Designer • Creative coder • Interactive Designer • Multidiciplinary Designer • New Media Artist • Design Strategist • Creative Technologist •



PROFILE

Saralee Sittigaroon is a Thai creative based in New York City. Her work explores the entanglement of bits, atoms, and humans to tell story and create a paradigm-shifting and enjoyable experience. 

Currently, Saralee works as an Experiential Designer at Optimist Inc., where she designs brand activations for clients such as Apple Inc., Adidas, Smart Europe, Lululemon, and more. She holds a Master of Science in Computational Design Practices from Columbia University’s Graduate School of Architecture, Planning and Preservation (GSAPP), where she was also honored with the CDP Program Award. During her time at GSAPP, she served as a research assistant at the Natural Materials Lab.

Before transitioning, Saralee trained as an architect—an experience that shaped her spatial thinking and ability to translate conceptual ideas into the physical world. She graduated with First-Class Honors in Architecture from Chulalongkorn University in 2014 and went on to work as a licensed architect across corporate firms, design studios, and freelance projects.

Her architectural work has been recognized with several awards, including the 2019 TIDA Award for Best Small Residential Design, and a Commended Award from the 2020 ASA Architectural Design Competition for a project with particularly appealing aspects.

In 2022, Saralee received a Fulbright Thai Graduate Scholarship (TGS) to pursue her studies in the U.S.
Saralee's work has been featured in publications and events such as NYC Resistor, ArchDaily, Dezeen, Designboom, Architectural Digest, Architizer, Art4D, Bangkok Design Week, CreativeApplication, Utopia Collaboration, NYC Data through design 2024, and others.