I’m a creative who envision human experiences across various mediums and scales.
I have been called
Creative • Spatial Designer • Experience Designer • Environment Designer • Experiential Designer • Architectural designer • Computation Designer • Creative coder • Interactive Designer • Multidiciplinary Designer • New Media Artist • Design Strategist • Creative Technologist •
PROFILE
My name is Saralee Sittigaroon. I love creating fun, engaging experiences in visually exciting spaces. With a background in architecture, interior design, UX, creative tech, and experiential design, I bring bold ideas to life in ways that actually work. I've worked with both small clients and big brands like Lululemon, Adidas, Apple, Netflix, and Fox—sometimes solo, sometimes as part of a creative agency. I also work for cultural institutions such as the Venice Biennale and MoMA, blending creativity with cultural depth. Whether I’m brainstorming wild ideas or putting the final touches on set, I’m always focused on delivering a clear, meaningful memory that sticks with people.
I hold a Master of Computational Design Practices, awarded through the CDP Program at Columbia University’s Graduate School of Architecture, Planning and Preservation (GSAPP), where I also served as a research assistant in the Natural Materials Lab. Prior to New York, I earned a Bachelor of Architecture with First-Class Honors from Chulalongkorn University in 2014 and worked as a licensed architect in both corporate and studio settings, as well as on a freelance basis. My design work has been recognized with the TIDA Awards 2019 for Best Small Residential Design and a Commended Award from the 2020 ASA Architectural Design for projects with particularly appealing aspects. In 2022, I received a Fulbright Thai Graduate Scholarship (TGS) to pursue my studies in the U.S. I am currently a senior experiential designer at Optimist Inc.
Some publications and events where my projects have been featured include Forbes, the Venice Architecture Biennale 2025, the MoMA website, NYC Resistor, ArchDaily, Dezeen, Designboom, Architectural Digest, Architizer, Art4D, Bangkok Design Week, CreativeApplications, Utopia Collaboration, NYC Data Through Design 2024, and others.