Cumulus introduces a revolutionary cold brew machine powered by Cumulus Cold Cloud Technology—a proprietary system that delivers café-quality cold brew in just minutes. Infused with nitrogen, it creates a signature cloud foam: a light, velvety topping that transforms every cup into a smooth, elevated experience.

Tasting coffee is a rich, multi-sensory experience that goes far beyond the taste buds. The idea is to evoke the smooth, light-as-a-cloud sensation through visuals, touch, and sound—enhancing the aroma and silky taste of the product. This experiential campaign brings that concept to life across various settings, from urban pop-ups to F&B conferences, inviting people to experience Cumulus Cold Brew firsthand. The goal is to introduce the brand, define its visual identity, and spark excitement around a new era of cold brew—one cloud-smooth sip at a time.