ADIDAS_ EQT
Credits
Role: Creative & Experiential Designer (under Optimist inc)
Strategy & Copy Writer : Dane Zuan
Account Director : Dennis Uyeshima
Producers: Kellie Bryant, Leo Campos
TRACK & FEEL
In December 2024, Adidas unveils the relaunch of its iconic EQT line, originally created to embody the best of Adidas—everything essential, nothing superfluous, with roots in track & field sports. To capture that timeless EQT essence, the most celebrated designs from the '90s are paired with today’s cutting-edge technologies and premium materials. The collection will feature new styles and silhouettes alongside iconic originals, reissued with updated, elevated materials. This authentic blend of nostalgia and innovation positions EQT at the forefront of today’s streetwear culture.
A bold departure from the trademark blue, EQT teal has become a defining color for the Adidas brand. The aim was to pair functional, no-nonsense footwear with a unique, modern color palette to propel EQT into the future. The cultural impact of EQT teal is undeniable, and its boldness resonates throughout the collection. Mirror and reflective elements help emphasize the effect, filling the space with a striking teal glow, further enhancing the immersive experience.
Beyond the color, the Adidas Originals heritage logo was originally designed for the EQT line. We incorporate the signature angle stripes into the spatial design and object placement throughout the space.
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- make use of the curve wall to te best potential
- simple but on point, low budget of 50k included 265 seeding kit
- teal color + reflection + angle of 3 stri
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![The study of Teal wave mirrors]()
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In December 2024, Adidas unveils the relaunch of its iconic EQT line, originally created to embody the best of Adidas—everything essential, nothing superfluous, with roots in track & field sports. To capture that timeless EQT essence, the most celebrated designs from the '90s are paired with today’s cutting-edge technologies and premium materials. The collection will feature new styles and silhouettes alongside iconic originals, reissued with updated, elevated materials. This authentic blend of nostalgia and innovation positions EQT at the forefront of today’s streetwear culture.
A bold departure from the trademark blue, EQT teal has become a defining color for the Adidas brand. The aim was to pair functional, no-nonsense footwear with a unique, modern color palette to propel EQT into the future. The cultural impact of EQT teal is undeniable, and its boldness resonates throughout the collection. Mirror and reflective elements help emphasize the effect, filling the space with a striking teal glow, further enhancing the immersive experience.
Beyond the color, the Adidas Originals heritage logo was originally designed for the EQT line. We incorporate the signature angle stripes into the spatial design and object placement throughout the space.
- make use of the curve wall to te best potential
- simple but on point, low budget of 50k included 265 seeding kit
- teal color + reflection + angle of 3 stri
