We Matched
on Hinge
We Met on Hinge – A Love Worth Proving
Under the leadership of the current president, love across borders has never faced more red tape. Green card applicants, especially those in international relationships, are now expected to provide extensive proof that their love is “real.” In this climate, even romance must be bureaucratically verified.
The “We Met on Hinge” campaign repositions the dating app as a third-party guarantor of modern love. Featuring a webpage that generated official-looking documents like a Certificate of Match, chat statement, and a relationship timeline, Hinge helps couples prove their connection with the formality of a bank and the sincerity of their hearts.
This campaign taps into the current political climate to reinforce the brand’s positioning around serious, committed relationships. It differentiates Hinge from other dating apps that lean into casual or short-term connections.
