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LULULEMON
x BIG FOE
Role: Spatial Designer
Multi-day activation designed to
Drive awareness and excitement around the partnership between Lululemon and Frances Tiafoe, building momentum leading up to and during the Indian Wells Open. The activation aims to boost sales of the Tennis collection and Tiafoe’s signature looks across stores, online, and at the Tournament shop — targeting tennis fans attending and tuning in.
Big Foe, Go Big
A larger-than-life installation inspired by Tiafoe’s iconic headband and necklace drops in Palm Desert, transforming into a playful sculpture playground. Fans can engage with the installation, grab exclusive fan gear from a vending machine, and gear up for the tournament nearby — amplifying the energy around the competition. My responsibility include designing each element and site layout , preparation production and permission documents.
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Role: Spatial Designer and Digital Technology Integrator
bridging technologists and architects as part of the experiential team at TheGreenEyl.
Necto is a 3D‑knitted, tension‑form textile installation made from natural fibres, designed to be portable, biodegradable, and traceable. Suspended in Venice’s Arsenale, its selectively stiffened membrane, DNA‑encoded coating, and embedded LEDs explore circular material strategies and responsive spatial forms at the 2025 Biennale.
In Necto, light is woven into the architecture itself. Twenty-three LED yarns are knitted directly into the natural-fibre membrane, tracing the invisible forces that shape the structure. As light flows across the surface in shifting scenes, it reveals how the textile stretches and holds—transforming the installation into a living, glowing organism. The result is not just illumination, but a spatial narrative told through threads of light.
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NETFLIX
SPORT CLUB
Role: Saptial Designer (under Optimist inc)
Adidas
Superstar
82 Seeding kits
Role: Designer (under Optimist inc)
ADIDAS EQT SHOWROOM EXPERIENCE
Role: Concept, Visualization, and Spatial design
TRACK & FEEL
In December 2024, Adidas unveils the relaunch of its iconic EQT line, originally created to embody the best of Adidas—everything essential, nothing superfluous, with roots in track & field sports. To capture that timeless EQT essence, the most celebrated designs from the '90s are paired with today’s cutting-edge technologies and premium materials. The collection will feature new styles and silhouettes alongside iconic originals, reissued with updated, elevated materials. This authentic blend of nostalgia and innovation positions EQT at the forefront of today’s streetwear culture.
A bold departure from the trademark blue, EQT teal has become a defining color for the Adidas brand. The aim was to pair functional, no-nonsense footwear with a unique, modern color palette to propel EQT into the future. The cultural impact of EQT teal is undeniable, and its boldness resonates throughout the collection. Mirror and reflective elements help emphasize the effect, filling the space with a striking teal glow, further enhancing the immersive experience.
Beyond the color, the Adidas Originals heritage logo was originally designed for the EQT line. We incorporate the signature angle stripes into the spatial design and object placement throughout the space.
- make use of the curve wall to te best potential
- simple but on point, low budget of 50k included 265 seeding kit
- teal color + reflection + angle of 3 stri
