
Adidas
Superstar
82 Seeding kits
Role: Designer (under Optimist inc)










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LULULEMON
x BIG FOE
Role: Spatial Designer
Multi-day activation designed to
Drive awareness and excitement around the partnership between Lululemon and Frances Tiafoe, building momentum leading up to and during the Indian Wells Open. The activation aims to boost sales of the Tennis collection and Tiafoe’s signature looks across stores, online, and at the Tournament shop — targeting tennis fans attending and tuning in.
Big Foe, Go Big
A larger-than-life installation inspired by Tiafoe’s iconic headband and necklace drops in Palm Desert, transforming into a playful sculpture playground. Fans can engage with the installation, grab exclusive fan gear from a vending machine, and gear up for the tournament nearby — amplifying the energy around the competition. My responsibility include designing each element and site layout , preparation production and permission documents.
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Role: Concept, Visualization, and Spatial design
TRACK & FEEL
In December 2024, Adidas unveils the relaunch of its iconic EQT line, originally created to embody the best of Adidas—everything essential, nothing superfluous, with roots in track & field sports. To capture that timeless EQT essence, the most celebrated designs from the '90s are paired with today’s cutting-edge technologies and premium materials. The collection will feature new styles and silhouettes alongside iconic originals, reissued with updated, elevated materials. This authentic blend of nostalgia and innovation positions EQT at the forefront of today’s streetwear culture.
A bold departure from the trademark blue, EQT teal has become a defining color for the Adidas brand. The aim was to pair functional, no-nonsense footwear with a unique, modern color palette to propel EQT into the future. The cultural impact of EQT teal is undeniable, and its boldness resonates throughout the collection. Mirror and reflective elements help emphasize the effect, filling the space with a striking teal glow, further enhancing the immersive experience.
Beyond the color, the Adidas Originals heritage logo was originally designed for the EQT line. We incorporate the signature angle stripes into the spatial design and object placement throughout the space.
- make use of the curve wall to te best potential
- simple but on point, low budget of 50k included 265 seeding kit
- teal color + reflection + angle of 3 stri








APPLE TV
PARTIDO FEST 2024
Responsibilities : Spatial Design
The Ask
Build association of MLS and Leagues Cup with Apple
Authentically connect with Hispanic audience
Create an Apple owned moment in sports culture
Fandom Fusión
PARTIDO FEST is Leagues Cup 2024 watching party. When leagues collide, cultures unite, frenzy multiplies, and fans are the real winners. We’ll bring both sides together — channeling the convergence of the MLS and Liga MX to celebrate the game, the unique fans that fuel it, and the passion we all share.



















GAYSORN VILLAGE
Responsibilities : Detail Design and Construction Drawings
My responsibility included the development of interior design from design development to construction administration for the shopping mall area, office tower lobby, and linked bridge between Gaysorn Plaza and Gaysorn Village. The major highlight of the design is the skywalk that connects the two buildings known as ‘Gaysorn Cocoon.’








24–09–2024