KITH x ADIDAS
Ideation and visualiazation
In-store activation for a collaborative KITH and Adidas sneaker. The sneaker was introduced in 19902 as a lifestyle shoe inspired by track and field performance shoes. The shoe has a sleek, fast, breathable feel and comes in 2 colors-expresso brown and light blue.
APPLE MUSIC
100 BEST ALBUM RFP
Resposibilities: Ideation and visualiazation
100 Best Albums is Apple Music’s initiative celebrating its inaugural list of the greatest records ever made. Curated by the Apple Music editorial team, the list is driven by Apple’s deep connection to music and its creators, and is entirely independent of streaming numbers.
As part of the creative team at Optimist, I developed activation ideas centered around the campaign’s golden artifacts—each representing an album—designed to build anticipation through teasers and culminate in a two-week countdown revealing the top five albums.
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CUMULUS
COFFEE RFP
CUMULUS Resposibilities : Concept and Visualization
Cumulus introduces a revolutionary cold brew machine powered by Cumulus Cold Cloud Technology—a proprietary system that delivers café-quality cold brew in just minutes. Infused with nitrogen, it creates a signature cloud foam: a light, velvety topping that transforms every cup into a smooth, elevated experience.
Tasting coffee is a rich, multi-sensory experience that goes far beyond the taste buds. The idea is to evoke the smooth, light-as-a-cloud sensation through visuals, touch, and sound—enhancing the aroma and silky taste of the product. This experiential campaign brings that concept to life across various settings, from urban pop-ups to F&B conferences, inviting people to experience Cumulus Cold Brew firsthand. The goal is to introduce the brand, define its visual identity, and spark excitement around a new era of cold brew—one cloud-smooth sip at a time.
Tasting coffee is a rich, multi-sensory experience that goes far beyond the taste buds. The idea is to evoke the smooth, light-as-a-cloud sensation through visuals, touch, and sound—enhancing the aroma and silky taste of the product. This experiential campaign brings that concept to life across various settings, from urban pop-ups to F&B conferences, inviting people to experience Cumulus Cold Brew firsthand. The goal is to introduce the brand, define its visual identity, and spark excitement around a new era of cold brew—one cloud-smooth sip at a time.
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ADIDAS x
CLOT GAZELLE
Resposibilities : Concept and Visualization
From Paris to la Plage
At Paris Fashion Week 2024, curated kits are provided to complement any European escape—whether you're navigating the shows in the city or slipping away to the seaside before or after fashion’s most iconic week.
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JERSEY JACK PINBALL
Resposibilities: Concept and Visualization
As one of the few major pinball manufacturers in the world, Jersey Jack Pinball is beloved by collectors, arcade enthusiasts, and players in-the-know. However, pinball remains a niche experience. The client approached us to explore unexpected, creative ways to expand their audience
Pinball Prints
Pinball Prints is a pop-up experience and art exhibition that reimagines pinball beyond its retro arcade aesthetic. At its core is a custom-built Jersey Jack machine that uses an inked ball to transform every game into a unique, kinetic artwork. Stripping away the familiar visuals but preserving the essence—the ball and its motion—the experience opens up our imagination and possibilities of what pinball can become.
Players take home their canvases as souvenirs. Fans can collect prints from their favorite players, and select pieces are curated into a gallery show that celebrates the fusion of play, performance, and art.
Pinball Prints
Pinball Prints is a pop-up experience and art exhibition that reimagines pinball beyond its retro arcade aesthetic. At its core is a custom-built Jersey Jack machine that uses an inked ball to transform every game into a unique, kinetic artwork. Stripping away the familiar visuals but preserving the essence—the ball and its motion—the experience opens up our imagination and possibilities of what pinball can become.
Players take home their canvases as souvenirs. Fans can collect prints from their favorite players, and select pieces are curated into a gallery show that celebrates the fusion of play, performance, and art.
